Beauty Brand to Love: AESOP

A luxury that’s kind to your skin and the planet.

If you’re a fan of minimalistic design, self-care rituals, and a have strong ethical code, Aesop might just be your next beauty obsession. Well-known for their distinct apothecary-style packaging and vegan formulations, Aesop has established itself as a cult favorite among skincare and lifestyle enthusiasts alike. Here's why this cruelty-free, vegan beauty brand deserves a spot on your shelf—and three must-try products to start with.

The Philosophy of Aesop

Aesop is more than a beauty brand; it’s a lifestyle. Founded in 1987 in Melbourne, Aesop combines science-led research with natural ingredients to craft products that deliver exceptional results while honoring the environment. From skincare to home fragrances, each item embodies the brand’s commitment to sustainable luxury. Every formula is cruelty-free, vegan, and housed in their signature amber bottles, making your countertop boujee while promoting your ethical beliefs.

Skincare That Transforms

Aesop’s skincare range is where their philosophy truly shines. Carefully formulated with plant-based ingredients and antioxidants, these products are designed to nourish your skin while offering solutions to a variety of concerns. My personal pick? Aesop Camellia Nut Hydrating Cream, a rich yet lightweight moisturiser that leaves your skin glowing without feeling greasy. Perfect for dry or sensitive skin, it’s enriched with macadamia seed and chamomile oils to deeply hydrate and soothe.

Treatments That Work

For those moments when your skin needs extra care, Aesop’s targeted treatments are a game changer. Try the Chamomile Concentrate Anti-Blemish Masque, a must-have for anyone dealing with breakouts (or just wanting that extra cleansed skin). This powerful, clay-based mask calms inflammation and clears blemishes without leaving your skin dry afterwards. It’s a rescue remedy for stressful days when your skin decides to act out and it is the one and only mask I always have in my bathroom.

Lip Care Like No Other

Chapped lips? Not on Aesop’s watch. Their Cedar & Citrus Lip Salve is a boujee blend of botanical oils and plant waxes that nourish and protect. The subtle scent of cedarwood and citrus makes this balm as refreshing as it is effective. It’s the ultimate handbag essential, especially as the weather gets colder.

Aesop doesn’t stop at beauty. Their haircare and body products are equally exceptional, while their home range—think aromatic candles and soothing room sprays—adds a touch of boujee spa feeling to your space. With fragrances that transport you and formulations that pamper, Aesop transforms your daily rituals into mindful moments of wellness and luxury. My wishlist already includes a few items from Aesop to try: one of their perfumes, a scented candle, and their Lucent Facial Concentrate, which I’ve already sampled and loved.

Why Aesop Is Worth the Hype

Ethically made, vegan & cruelty free, aesthetically pleasing, and undeniably effective—Aesop ticks all the boxes. Whether you’re new to the brand or a loyal customer already, their products promise more than results; they offer an experience and style.